Enhance your web presence across Google with a virtual tour of your business
Much like Google Business Photos, where you can add images to your Google accounts that are displayed in the Knowledge Panel when someone finds your business in search results; Google Business View allows you to add a premium-quality 360° virtual tour of the inside of your business.
Once you have a virtual tour created, it will be displayed in the Knowledge Panel, on Google Maps Street View, and you can also embed your tour on Social Media accounts, your website, and any other domain that allows for iframes.
Google Business view is also compatible with mobile devices, allowing prospective customers the ability to view your location on the go. With 78% of mobile searches for local business information resulting in a purchase (According to KISSmetrics), anything you can do to engage these users can help you capture more business.
Interactive engagement with Business View
Why should I Create a Google Business View Virtual Tour?
Regardless of your business model, chances are you are always looking to find new customers, create thought leadership for your industry, and ultimately engage prospective customers with your offerings. One of the many ways to accomplish these feats is to improve your company’s web presence.
With Google Business View, you have the opportunity to let someone see inside of your business before they make a decision on whether they’ll go with you or a competitor. According to RetailingToday, 81% of consumers go online before heading out to a store, and 60% of them start with a search engine. Give your customers a chance to find you when they begin looking for companies that can fulfill their needs. The more you stand out, the better chance you have at capturing new business. For benefits on specific industries, look into these Case Studies to see how it has helped other businesses:
New York City Restaurant Week
Leekes Department Store
Just Food For Dogs
How-to Create a Google Business View Tour
Thanks to the Google Certified Trusted Photographer & Agency Program, getting business photos and virtual tours on Google is a piece of cake. All you have to do is follow these three steps:
Step One: Contact a Google Photographer or Agency
The first step is to reach out to a photographer or agency that is certified with Google. On their website, they have an easy way to find someone in your area.
Step Two: Schedule a Photo Shoot
Next, simply find out pricing and schedule a photo shoot to have pictures taken at your business. The photo shoots take about 1-2 hours for the photographer, depending on the size of your business.
Step Three: The Photographer Handles the Rest
Once you have completed your photo shoot, your photographer will edit the photos to create a 360° by 180° view to allow for an immersive and interactive virtual tour of your business. It will take roughly two weeks for them to complete editing and to submit everything to Google.