Google is Introducing Verified Business SMS to Android
How often do you find a message in your SMS inbox that has clearly come from a business, but you almost have to wonder, simply because the incoming number seems to be randomized? Google has taken notice of this challenge, and so has rolled out a means for businesses to confirm that they are in fact the ones sending a particular message.
If you are currently using text messaging via the Android platform’s Messages application as a way to communicate, taking advantage of Verified SMS is something that you shouldn’t pass up.
How Does Verified SMS Actually Work?
Take yourself out of the role of a business owner for a moment. Instead, consider the following from the perspective of someone talking to a business as a prospect or customer.
Let’s say that you are inquiring with a business about their services, or a deal you saw advertised, and you are exercising your capability to communicate through text. At least, you hope that you’re talking to the business… each time you have a new conversation, the number it comes from changes. Weird, right?
When a business uses Verified SMS, each bit of content that they send out is verified per message to have actually come from them. Once the message is verified, the user will receive it, tagged with the business’ name, logo, and confirmed with a verification badge.
According to Google, a message’s content is never revealed to them, and all of these communications are secure.
How to Turn on Verified SMS
If you have an Android device, you can turn on Verified SMS to increase your own confidence in your own communications. Doing so is simple:
- Open the stock Android Messages app
- In the three-dot menu, access your Settings
- Access Verified SMS
- Switch on Verify business message sender